Is shopping at Aldi worth it?

Is shopping at Aldi worth it?
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I was surprised to see Walmart taking notice visibly looking at that graph of price of a 40-item shopping basket between the two. They halved the price gap for staple items in just over a year. But maybe not too surprising if they expect Aldi to become the 3rd largest grocer in the US in a couple of years.

But the demographics skewed towards higher education is a bit of a stunner for me (even though DH and I fit the profile). I’ve never seen a Tesla at any of the two Aldi’s we shop at. Can’t recall many BMW or Mercedes either and the average shopper there looks to me like the usual Walmart shopper.

I also liked the analysis that brand loyalty is no longer what it used to be and how it plays into Aldi’s business model. It feels accurate though. But to be fair, Aldi is doing a great job making their generic products remind you of the brand ones. The honey nut cheerios shown as example in that article is spot on. It’s just different enough to not be illegal but nobody is fooled still.

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In many cases, the Aldi label products are actually the name brands, i. e. cereals come from General Mills, just cheaper.

I didn’t believe this at first, but apparently there are other people on the internet saying it, so it might be true!
http://www.afullcup.com/forums/deal-graveyard/214739-millville-cereal-manufacturer-confirmed.html

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Many companies do this: Costco, Walmart, Trader Joe’s, Kroger, etc.

https://thekrazycouponlady.com/tips/couponing/10-store-brand-items-that-are-made-by-name-brands

https://hip2save.com/2017/04/11/money-saving-secrets-these-store-brand-items-are-actually-made-by-name-brands/

They prefer not to publicize it because that would be defeating the point of the exercise, although sometimes they (i.e. Costco) will mention it publicly to emphasize the quality of their products.

Being manufactured by the name brand company doesn’t mean they also use the same quality of ingredients and same receipes.

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This is true, but in many cases the items are identical as it is cheaper and easier to buy the existing products in huge bulk rather than to pay for the bureaucratic and technical work as well as new equipment and manufacturing facilities required in the formulation of new products.

Definitely, many Great Value products have little flavor compared to name brand products. Some name brands themselves are terrible. That might be the ones they’re using.

There is no way the millville Cheerios are made by general Mills. They look and taste nothing like the real thing. In fact they’re one of the worst knock off O’s out there. And I’m an Aldi’s fan.

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Whenever you hear about a recall on food you can tell when this is being done. They will recall the name brand and then list the generics that have been recalled as well.

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LOL. What kind of a Trader Joe’s shopper are you if you don’t know twobuckchuck?

Maybe you know threebuckchuck? Cause it hasn’t been twobuckchuck for a few years.

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Not everyone is a connoisseur of fine wines.

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We’re getting an Aldi in my state. Pretty excited to check it out. Not super close to me but will probably check it out.

P.S. @TravelerMSY may be interested too.

They may be made by General Mills, but they’re definitely a different recipe. The Aldi version has wheat, while real Cheerios are only oats.

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I sometimes wonder if the actual brand name product is exactly the same between distribution channels. IIRC, SC Johnson has devoted one Ziploc plant to manufacture only for Walmart. Since Walmart is famously known for hammering suppliers, I can see where one would be tempted to trim costs for a company like Walmart.

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Ah, now I remember. The TJs that we frequented (we’ve since moved and no longer have a local TJs), did not have that wine. They only had beer. I remember being very disappointed after hearing about Two Buck Chuck and discovering it wasn’t carried at my local TJs.

And I just said I preferred TJs over Aldi, not that I was a regular shopper. Honestly, I was never overly impressed with much of their stuff, especially the lack of selection, but what we did go there for was excellent. The Nan, the frozen mac and cheese (and I am not a huge frozen food person), their ice cream, and the cookie butter were all notable items we’d pickup on every trip. The produce always seemed lacking to me, though.

Aldi aficionados please be on notice:

Their flour could put your health in jeopardy. Here are the details:

Caution: Aldi flour could make you sick

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OFF TOPIC POST

This is not on topic but is pursuant to my earlier post just above. Am posting this because many of us buy off brand flour, whether at Aldi or elsewhere. In this instance it is off brand flour sold at both Target and WalMart. Here is the FDA announcement:

FDA recall notice for flour

I have bought off-brand flour in the past at Aldi in order to save money. In future I’m sticking with the more expensive brand name flour. It’s not worth risking illness to save a few cents, and we now have two examples of off-brand flour that is not wholesome.

You are erroneously drawing a causal relationship between whether the flour was name brand and its propensity to risk illness. There’s no evidence to support that. In fact, if you back up a level on that link, you’ll see that Pillsbury flour has the same recall.

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King Arthur Flour is not an off-brand. It has been around for 230 years, longer than General Mills and Pillsbury. It is healthier and higher quality and usually sells at a 25% premium over Gold Medal.

https://www.forbes.com/sites/christiankreznar/2019/06/10/king-arthur-flour-ceo/#72c13d6b5744

https://en.wikipedia.org/wiki/King_Arthur_Flour

General Mills had a flour recall earlier this year for potential salmonella.

Pillsbury had a flour recall for potential salmonella earlier this year and now a second one one due to possible e. coli.

Gold Medal recalled 250 tons of flour last January due to potential salmonella. Gold Medal also recalled 5000 tons in 2016.

Most of the medical problems seem to stem from people consuming raw dough. Cooking at adequate temperatures kills e. coli and salmonella.

FWIW, King Arthur obtained their wheat from Archer Daniels Midland, which informed King Arthur the wheat they supplied was linked to e. coli outbreaks. Queen Guinevere was most displeased.

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I went to Aldi yesterday for the first time. I wasn’t impressed. I knew about the carts. I picked up a flyer at the front of the store but it turned out not to be their weekly ad. I saw their ad on my way out lol.
They are also 30 minutes away from my house. I’d rather shop at Walmart and I hate going to Walmart.

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