Is shopping at Aldi worth it?

Is shopping at Aldi worth it?

jaytrader = twobuckchuck ??

What does that have to do with anything?

No clue who that is. But no, I’ve only ever had this username here and at FWF.

". . . . when Walmart’s US CEO Greg Foran invokes words like “fierce,” “good” and “clever,” in speaking almost admiringly about one of his competitors, he’s not referring to Amazon. He isn’t pointing to large chains like Kroger or Albertsons, dollar stores like Dollar General or online entrants like FreshDirect and Instacart.

Foran is describing Aldi, the no-frills German discount grocery chain that’s growing aggressively in the United States and reshaping the grocery industry along the way."

Profits are razor thin.

“. . . .Aldi has built a cult-like following.

Above are excerpts from a long article about Aldi. Read the entire piece here:

Aldi is upending America

1 Like

I was surprised to see Walmart taking notice visibly looking at that graph of price of a 40-item shopping basket between the two. They halved the price gap for staple items in just over a year. But maybe not too surprising if they expect Aldi to become the 3rd largest grocer in the US in a couple of years.

But the demographics skewed towards higher education is a bit of a stunner for me (even though DH and I fit the profile). I’ve never seen a Tesla at any of the two Aldi’s we shop at. Can’t recall many BMW or Mercedes either and the average shopper there looks to me like the usual Walmart shopper.

I also liked the analysis that brand loyalty is no longer what it used to be and how it plays into Aldi’s business model. It feels accurate though. But to be fair, Aldi is doing a great job making their generic products remind you of the brand ones. The honey nut cheerios shown as example in that article is spot on. It’s just different enough to not be illegal but nobody is fooled still.

1 Like

In many cases, the Aldi label products are actually the name brands, i. e. cereals come from General Mills, just cheaper.

I didn’t believe this at first, but apparently there are other people on the internet saying it, so it might be true!

1 Like

Many companies do this: Costco, Walmart, Trader Joe’s, Kroger, etc.

They prefer not to publicize it because that would be defeating the point of the exercise, although sometimes they (i.e. Costco) will mention it publicly to emphasize the quality of their products.

Being manufactured by the name brand company doesn’t mean they also use the same quality of ingredients and same receipes.


This is true, but in many cases the items are identical as it is cheaper and easier to buy the existing products in huge bulk rather than to pay for the bureaucratic and technical work as well as new equipment and manufacturing facilities required in the formulation of new products.

Definitely, many Great Value products have little flavor compared to name brand products. Some name brands themselves are terrible. That might be the ones they’re using.

There is no way the millville Cheerios are made by general Mills. They look and taste nothing like the real thing. In fact they’re one of the worst knock off O’s out there. And I’m an Aldi’s fan.


Whenever you hear about a recall on food you can tell when this is being done. They will recall the name brand and then list the generics that have been recalled as well.


LOL. What kind of a Trader Joe’s shopper are you if you don’t know twobuckchuck?

Maybe you know threebuckchuck? Cause it hasn’t been twobuckchuck for a few years.


Not everyone is a connoisseur of fine wines.


We’re getting an Aldi in my state. Pretty excited to check it out. Not super close to me but will probably check it out.

P.S. @TravelerMSY may be interested too.

They may be made by General Mills, but they’re definitely a different recipe. The Aldi version has wheat, while real Cheerios are only oats.


I sometimes wonder if the actual brand name product is exactly the same between distribution channels. IIRC, SC Johnson has devoted one Ziploc plant to manufacture only for Walmart. Since Walmart is famously known for hammering suppliers, I can see where one would be tempted to trim costs for a company like Walmart.


Ah, now I remember. The TJs that we frequented (we’ve since moved and no longer have a local TJs), did not have that wine. They only had beer. I remember being very disappointed after hearing about Two Buck Chuck and discovering it wasn’t carried at my local TJs.

And I just said I preferred TJs over Aldi, not that I was a regular shopper. Honestly, I was never overly impressed with much of their stuff, especially the lack of selection, but what we did go there for was excellent. The Nan, the frozen mac and cheese (and I am not a huge frozen food person), their ice cream, and the cookie butter were all notable items we’d pickup on every trip. The produce always seemed lacking to me, though.

Aldi aficionados please be on notice:

Their flour could put your health in jeopardy. Here are the details:

Caution: Aldi flour could make you sick



This is not on topic but is pursuant to my earlier post just above. Am posting this because many of us buy off brand flour, whether at Aldi or elsewhere. In this instance it is off brand flour sold at both Target and WalMart. Here is the FDA announcement:

FDA recall notice for flour

I have bought off-brand flour in the past at Aldi in order to save money. In future I’m sticking with the more expensive brand name flour. It’s not worth risking illness to save a few cents, and we now have two examples of off-brand flour that is not wholesome.