Is shopping at Aldi worth it?

Not really a secret to anyone, private label is often made by the same places that do the name brand stuff with the same quality. Tons of retailers do this.

We have been going to Aldi for many years here in the ATL, and recently Lidl just opened here. We like both stores for staples and fresh food deals but I prefer Kroger for most stuff simply because the combo of sales and digital/printed coupons for name-brand stuff is often better than what you can get at the discounters for private label. Kroger regularly gives me some really good coupons on their own brand too.


One of their private labels I’ve bought is their Benton’s cookies. Those are so obviously knock-off Samoas or Thin Mints. The packaging looks just like Keebler’s version but that brand is only found at Aldi. As long as they keep those in stock year-round for $1-1.5, I’m fine with whatever name they want to call them. :slight_smile:


They have knockoff Tagalongs too, which are the best girl scout cookie. Worth going for these alone.


where i live, Aldi is exclusively located in the ghetto. i don’t like going to the ghetto, so it is not worth shopping there. (also the stores are typical ghetto-store quality.)

It’s true that Aldi stores are never in very luxurious mall strips. But I think it’d be the wrong target audience otherwise and if rent was expensive for their store locations, that’d jeopardize their low pricing strategy. They already splurge now on accepting credit cards instead of cash only or debit card only in the past. :wink:

The Aldi Finds / Aldi Deals are great. Insanely cheap pricing on quality products, but as others have mentioned, you have to luck into them being:

  1. at your particular Aldi
  2. in stock

They seem to follow the Costco model of scarcity/limited availability. If you don’t buy it when you see it, no guarantee the item will be there the next time you shop, or ever again.

That said, I did a comparison between grocery shopping at Walmart/Target as well as traditional Grocery stores, and Aldi easily and consistently beats traditional Grocery stores in terms of price. I also have the luxury of having two Aldi’s within 10 miles of me, and one of the Aldi’s is in the same shopping complex as Walmart, so if there is a particular food item that I cannot get/find at Aldi (like my son’s bulk-size Whole-Grain Goldfish crackers), it’s not inconvenient to walk over to Walmart and get them there.

The Walmarts/Targets have the benefit of size and pricing pressure, but even given that, my usual grocery experience is the majority of grocery staples I get at Aldi, and a handful of things (including deli meats) at Walmart. I’ve not been to a traditional grocer in months.

The small size/exclusivity of Aldi also makes for a better shopping experience.

Finally, the Little Journeys Diapers are about $13 for a box of 60, which is the cheapest I have seen diapers anywhere (not counting Amazon Mom/Subscribe and Save w/discounts + Chase Amazon Prime Card – but even then you have to be careful to watch the price and compare).

I’d go to Trader Joes over Aldi any day of the damn week.

jaytrader = twobuckchuck ??

What does that have to do with anything?

No clue who that is. But no, I’ve only ever had this username here and at FWF.

". . . . when Walmart’s US CEO Greg Foran invokes words like “fierce,” “good” and “clever,” in speaking almost admiringly about one of his competitors, he’s not referring to Amazon. He isn’t pointing to large chains like Kroger or Albertsons, dollar stores like Dollar General or online entrants like FreshDirect and Instacart.

Foran is describing Aldi, the no-frills German discount grocery chain that’s growing aggressively in the United States and reshaping the grocery industry along the way."

Profits are razor thin.

“. . . .Aldi has built a cult-like following.

Above are excerpts from a long article about Aldi. Read the entire piece here:

Aldi is upending America

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I was surprised to see Walmart taking notice visibly looking at that graph of price of a 40-item shopping basket between the two. They halved the price gap for staple items in just over a year. But maybe not too surprising if they expect Aldi to become the 3rd largest grocer in the US in a couple of years.

But the demographics skewed towards higher education is a bit of a stunner for me (even though DH and I fit the profile). I’ve never seen a Tesla at any of the two Aldi’s we shop at. Can’t recall many BMW or Mercedes either and the average shopper there looks to me like the usual Walmart shopper.

I also liked the analysis that brand loyalty is no longer what it used to be and how it plays into Aldi’s business model. It feels accurate though. But to be fair, Aldi is doing a great job making their generic products remind you of the brand ones. The honey nut cheerios shown as example in that article is spot on. It’s just different enough to not be illegal but nobody is fooled still.

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In many cases, the Aldi label products are actually the name brands, i. e. cereals come from General Mills, just cheaper.

I didn’t believe this at first, but apparently there are other people on the internet saying it, so it might be true!

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Many companies do this: Costco, Walmart, Trader Joe’s, Kroger, etc.

They prefer not to publicize it because that would be defeating the point of the exercise, although sometimes they (i.e. Costco) will mention it publicly to emphasize the quality of their products.

Being manufactured by the name brand company doesn’t mean they also use the same quality of ingredients and same receipes.


This is true, but in many cases the items are identical as it is cheaper and easier to buy the existing products in huge bulk rather than to pay for the bureaucratic and technical work as well as new equipment and manufacturing facilities required in the formulation of new products.

Definitely, many Great Value products have little flavor compared to name brand products. Some name brands themselves are terrible. That might be the ones they’re using.

There is no way the millville Cheerios are made by general Mills. They look and taste nothing like the real thing. In fact they’re one of the worst knock off O’s out there. And I’m an Aldi’s fan.


Whenever you hear about a recall on food you can tell when this is being done. They will recall the name brand and then list the generics that have been recalled as well.


LOL. What kind of a Trader Joe’s shopper are you if you don’t know twobuckchuck?

Maybe you know threebuckchuck? Cause it hasn’t been twobuckchuck for a few years.