Tom Petty, rock icon who led the Heartbreakers, dead at 66.
Fatwallet.com, deal site of the century, dead Oct 2017
The ‘classic’ way to monitize is to have a death pool among people you know (or people you don’t know).
The traditional scoring is 1 point for every year under 100 someone on your list is when they die. So for example if you had Hefner you’d get 9 points, Petty, you’d get 34. People put a certain amount in the pot, say $100 and top 3 spots take portions. You cap the number of people you can have at 10, 15, 20… whatever you decide.
Traditionally you start these pools on Jan 1 and they run the whole year.
There is also the Vegas Casino death watch…