Home Depot may have offshored their ad mark-up. My ad showed Rayovac AA & AAA batteries at 40 for $7.88, with a big call-out exclaiming, for the math impaired, “That’s Only 20₵ per battery”. That’s an average low price for the past 12 months, but significantly more than 2019/20 prices.
I was purchasing a couple of things at Home Depot and figured I’d peruse their center aisle display. Lo and behold, here are the batteries for $7.88. Unbeknownst to HD, Rayovac decided to put 60 batteries per package. Thus the price drops to 13₵ per battery.
FYI, these batteries on Amazon may be (or probably are ) refurbs.