The fun discussion on the Costco thread inspired me to post about my favorite love/hate retail relationship: Aldi.
- The focus on efficiency
- The shopping experience
- The size of the stores
- Not having to decide between a half-dozen practically-indistinguishable brands
I’m neutral about:
- The prices are decent but not out-of-this world
- The quality is on-par with other store brands
- Lack of selection; if I have to go to a regular store in addition to Aldi to get everything on my list, it defeats the enjoyableness of the experience.
I understand the lack of selection is part of their strategy; they only stock things that are going to sell well and that are profitable at the target price point. But it’s very frustrating as a consumer.
What’re your thoughts?